Voter News Service

Voter News Service " in the English Reduction system equals 78/222/1332/2862
"VNS " in the English Reduction system equals 10/55/330/830

The Voter News Service was an exit polling consortium formed in 1990 by six major U.S. news media organizations. Its mission was to provide results for United States presidential elections, so that individual organizations and networks would not have to do exit polling and vote tallying in parallel.

ABC,CBS,NBC,CNN,FOX,AP

Role in the 2000 presidential election
A possibly unwritten secondary mission of the Voter News Service was to provide election results as quickly as possible on election night—a point which came to haunt the VNS in the 2000 presidential election.

2002 attempt and disbandment
In 2002, the VNS intended to make calls in the November U.S. Congressional and Senate elections. It attempted to use a computer designed for VNS by an outside contractor to do this. A system failure occurred in this computer on election night, making quick delivery of data impossible. In fact, collecting and delivering the data took ten months.

In January 2003, the Voter News Service was disbanded largely because of failures in 2000 and 2002. Murray Edelman, VNS editorial director, criticized the decision as making the VNS a scapegoat.

In the 2004 presidential election, a new organization called National Election Pool was set up by the same organizations, utilizing consultants Edison/Mitofsky for exit polling and Associated Press for official returns. However, the NEP had controversies of its own for 2004 when it released exit polling data early that was significantly different than the final results.
https://en.wikipedia.org/wiki/Voter_News_Service

In the United States, the National Election Pool (NEP), consisting of ABC, AP, CBS, CNN, FOX News, and NBC, conducts a joint election exit poll. Since 2004 this exit poll has been conducted for the NEP by Edison Media Research.
https://en.wikipedia.org/wiki/Exit_poll

The National Election Pool (NEP) is a consortium of American news organizations formed in 2003 to provide "information on Election Night about the vote count, election analysis and election projections."

The organization relies on the Associated Press to perform vote tabulations and contracted with Edison Research and Mitofsky International to "make projections and provide exit poll analysis." Edison Research has provided this data since 2004.

However, to avoid the premature leaking of data, collection is now done in a "Quarantine Room" at an undisclosed location in New York. All participants are stripped of outside communications devices until it is time for information to be released officially.
https://en.wikipedia.org/wiki/National_Election_Pool

Warren J. Mitofsky (September 17, 1934 – September 1, 2006) was an American political pollster.
Mitofsky is credited with having invented the exit poll.
Mitofsky International
In 1993 Mitofsky founded Mitofsky International, a survey research company. Its primary business is conducting exit polls for major elections around the world. It does this work exclusively for news organizations. Mitofsky has directed exit polls and quick counts since 1967 for almost 3,000 electoral contests.
https://en.wikipedia.org/wiki/Warren_Mitofsky

meet the edison research leadership team

Larry Rosin is President of Edison Research, which he co-founded in 1994. Rosin is a graduate of Princeton University where he majored in Public and International Affairs, and he received an MBA from the Wharton School of Business at the University of Pennsylvania.

"Larry Rosin" in the English Reduction system equals 59/149/894/850
"Larry" in the English Reduction system equals 29/74/444/581
Rosin" in the English Reduction system equals 30/75/450/269


Joe Lenski is co-founder and Executive Vice President of Edison Research. Lenski is currently Councilor-At-Large for the American Association for Public Opinion Research (AAPOR) has served as President of the New York Chapter of AAPOR. Lenski is a graduate of Princeton University and studied at the Annenberg School for Communication at the University of Pennsylvania.

Joe Lenski " in the English Reduction system equals 37/100/600/829
Joe " in the English Reduction system equals 12/30/180/655
Lenski" in the English Reduction system equals 25/70/420/174



Rob Farbman is Edison Research’s Senior Vice President.  He is responsible for day-to-day management of research operations at Edison.  One area of focus for Farbman is directing Edison’s work for the National Election Pool providing election polling to ABC News, CBS News, CNN, Fox News, NBC News and the Associated Press.
 Farbman manages Edison’s work in the Middle East and Africa, including research for U.S. Government broadcasting ventures: Radio Sawa, Radio Farda, and the Voice of America Africa Service.  Farbman directs many of Edison’s high profile public opinion surveys including the Marketplace-Edison Research Poll, the Univision Hispanic Tracking Survey, and projects for the Gates Foundation. Prior to joining Edison Research, Farbman was Director of Mitofsky International, a public opinion research company. Farbman has also served as Manager of Operations for Voter Research & Surveys and in research positions at CBS News and for the television syndication company King World Productions.
Farbman is a graduate of the University of Massachusetts. He is a member of the Marketing Research Association and has served multiple times on the Executive Council of the New York Chapter of the American Association for Public Opinion Research.

Rob Farbman" in the English Reduction system equals 45/90/540/292
"Rob " in the English Reduction system equals 17/35/210/132
"Farbman" in the English Reduction system equals 28/55/330/160


Melissa DeCesare is a Vice President for Edison Research, directing music research operations, project management and client deliverables.  For nearly two decades, she has coordinated thousands of music studies and projects across the United States and abroad.  DeCesare is also a key leader for The Research Moms, Edison’s division for moms research.  By combining data with real life insight in her blog posts, she showcases how moms react, balance and adapt in their everyday lives.  In addition, she is the principal author of the annual Moms and Media report, which highlights how moms consume both traditional and modern media. The report has been quoted in various publications for its relevance to social networking, Internet consumption and mobile device ownership among moms.

DeCesare has a B.A. from Trenton State College, now known as The College of New Jersey.

"Melissa DeCesare" in the English Reduction system equals 57/138/828/438
"Melissa" in the English Reduction system equals 24/78/468/245
"DeCesare" in the English Reduction system equals 33/60/360/193


Sean Ross is Edison Research’s Vice President of Music and Programming. A longtime journalist covering the radio industry for Billboard, R&R and others, Ross joined Edison in 2003. He is an acknowledged industry expert on the music and format landscape—market strategy, the evolution of formats, and the evolution of radio programming in a world of audio choices. Subscribe to his influential “Ross On Radio” newsletter here tinyurl.com/mhcnx4u or on Twitter at  @RossOnRadio.

Ross’ background also includes programming at the station level and record label A&R. He has a B.A. in journalism from the University of Michigan. He is also an ‘01 graduate of the music industry training program Leadership Music.

Sean Ross" in the English Reduction system equals 29/110/660/446
Sean " in the English Reduction system equals 12/39/234/136
"Ross" in the English Reduction system equals 17/71/426/310


Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America’s longest running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights. He writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001.

Webster has a B.A. from Tufts University, an MBA from The University of North Carolina, and conducted post-graduate studies at The Pennsylvania State University.

"Tom Webster" in the English Reduction system equals 41/140/840/1362
Tom " in the English Reduction system equals 12/48/288/180
"Webster" in the English Reduction system equals 29/92/552/1182


Melissa Kiesche is a Vice President at Edison Research, and has been with the company since 2003.  She is a key senior member of the Edison election team and has been instrumental in both developing its procedures and managing its operation for over ten years — this includes research, interviewer recruitment and training and materials development. Melissa is a go-to for Edison’s most logistically challenging projects and has been a lead on growing both the consumer exit polling and podcasting business. She is also one of Edison’s Research Moms, a group of experienced researchers with a specialization in understanding today’s moms.

Melissa is a graduate of Syracuse University with degrees in Television, Radio and Film from the Newhouse School of Public Communications and Policy Studies from the Maxwell School of Citizenship.

Melissa Kiesche" in the English Reduction system equals 57/138/828/375
"Melissa" in the English Reduction system equals 24/78/468/245
 Kiesche" in the English Reduction system equals 33/60/360/130


Nicole Beniamini is a Director of Research with Edison Research, and has been with the company since 2004. During her time at Edison Research, Beniamini has been heavily involved in the election exit polls conducted for the National Election Pool. She also oversees a wide variety of domestic and international survey research, including telephone, online, and out-of-home studies. Beniamini manages The Infinite Dial, Edison Research’s annual study that measures consumer usage of and trends in digital media platforms.

Beniamini is a graduate of The College of New Jersey where she majored in Communication Studies.

Nicole Beniamini" in the English Reduction system equals 80/134/804/272
"Nicole " in the English Reduction system equals 31/58/348/127
Beniamini" in the English Reduction system equals 49/76/456/145


Randy Brown is a Director at Edison Research, and has been with the company since 2006. He oversees all aspects of data processing, tabulation and quality assurance for clients across the globe. Randy plays a key role in Edison’s work for the National Election Pool. For the NEP, Randy serves on the survey committee and helps design all exit poll questionnaires used throughout the country on Election Day. He is the head of Edison’s survey weighting team on Election Day, and is responsible for quality checks of all results before they are released to the public. Randy also manages Share of Ear™ , Edison Research’s quarterly study which measures all audio usage in the U.S.

Prior to joining Edison Research, Randy was a Project Manager for TMR, Inc., where he was responsible for data tabulations for a wide variety of projects.

Randy Brown" in the English Reduction system equals 53/134/804/1597
"Randy " in the English Reduction system equals 26/62/372/525
Brown" in the English Reduction system equals 27/72/432/1072


Megan Lazovick is Director of Research at Edison Research. She specializes in custom research design and implementation and the creative presentation of data and insights. Lazovick has spent substantial time traveling around the country interviewing people about their lives and passions. She is an experienced moderator in many forms of qualitative research: focus groups, one-on-one interviews and ethnographic in-person studies. She has designed and presented dynamic multimedia presentations seen at Ad Week, Country Radio Seminar, Marketing to Moms and other prominent media  industry events.

Lazovick is a graduate of The College of New Jersey where she majored in Communication Studies with a focus in radio and television.

"Megan Lazovick" in the English Reduction system equals 58/139/834/1376
Megan " in the English Reduction system equals 22/40/240/83
 Lazovick" in the English Reduction system equals 36/99/594/1293


Mary Meyn is a Director of Research for Edison Research, and has been with the company since 2006.  Mary primarily works on Edison’s custom research, and has worked with all modes of data collection including telephone, online, in-person and by-mail.  In particular, Mary was instrumental in developing the methodology for the Share of Ear study, a national study of audio listening, which is conducted quarterly. Mary also provides support for the election exit polls, conducted for the National Election Pool, which provide voter analysis and election information to ABC News, CBS News, CNN, Fox News, NBC News and the Associated Press.  She has also managed consumer exit polls in various applications, including at movie theatres, airports, malls, conferences, and other venues.

Mary graduated from Binghamton University in 2006 and has conducted graduate studies at Rutgers University.

Mary Meyn" in the English Reduction system equals 42/114/684/986
Mary " in the English Reduction system equals 21/57/342/511
Meyn" in the English Reduction system equals 21/57/342/475


Eric Riddles is a Director of Research at Edison Research, and he’s been with the company since 2006. Eric has worked in the public opinion and marketing research field since 1998, with a focus on data tabulation and survey management since arriving at Edison. Eric has worked on all phases of Edison’s music and podcasting research, as well as programming and fielding online surveys.

Eric has a B.A. from Indiana University.

Eric Riddles" in the English Reduction system equals 61/106/636/309
"Eric " in the English Reduction system equals 26/35/210/97
 Riddles" in the English Reduction system equals 35/71/426/212


Johanna Roche is the Director of Research for Edison Research and has been with the company since 2001. Johanna helps clients explore their research goals and identify which type of research best fits their needs. Her specialty in customized field research studies includes exit poll research where she has managed studies in almost every setting where consumers are found. Johanna is responsible for managing and organizing fieldwork, including interviewer training and supervising. In addition, she has significant experience in questionnaire design, data analysis and data presentations.

Johanna has a bachelor’s degree in Marketing from The University of Scranton.

 Johanna Roche" in the English Reduction system equals 58/112/672/886
 Johanna" in the English Reduction system equals 27/63/378/740
Roche" in the English Reduction system equals 31/49/294/146


Laura Silvia is Edison Research’s Director of Technology, and has been with the company since 2003. During her tenure at Edison, she has pioneered the use of various online and mobile techniques to create research instruments that produce quality data for clients across the globe. She oversees Edison’s research projects that use the latest methodologies, and she ensures that each project is presented clearly and logically in the online and mobile environment. Additionally, Silvia manages Edison’s internal business technology, maintaining current systems and procuring new solutions for better collaboration and communication with colleagues and clients around the world. She is also one of Edison’s Research Moms, a group of experienced researchers with a specialization in understanding today’s moms.

Silvia is a graduate of The College of the Holy Cross.

"Laura Silvia" in the English Reduction system equals 44/125/750/1131
"Laura " in the English Reduction system equals 17/53/318/302
"Silvia" in the English Reduction system equals 27/72/432/829

LINK

LINK