First came #DeleteUber. Now some consumers are tweeting #BoycottStarbucks.
That new Twitter hashtag was born after Starbucks Chief Executive Howard Schultz said he would hire 10,000 refugees over the next five years in the 75 countries where Starbucks SBUX, -1.27% operates. “And we will start this effort here in the U.S. by making the initial focus of our hiring efforts on those individuals who have served with U.S. troops as interpreters and support personnel in the various countries where our military has asked for such support,” he said in a statement Sunday. (Starbucks did not immediately reply to request for comment.)
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