Kellogg’s stock saw a decline and its brand perception online took a deep negative nosedive last year following the cereal maker’s politically-driven attack on Breitbart News and its 45 million monthly readers. The company complied with demands from obscure left-wing advocacy groups, who pushed a social media campaign to coerce companies away from advertising on Breitbart.
Charles said Breitbart News and its tens of millions of readers “aren’t aligned with” the cereal maker’s “values as a company.”
Breitbart News launched its #DumpKelloggs petition, which has been signed by more than 430,000 people.
Kellogg’s beef with Breitbart News came amid widespread allegations of racism toward factory workers and profiting from the use of child labor.
It was also reported that Kellogg’s politically-motivated nonprofit has close ties to radical anti-American billionaire George Soros, hate group Black Lives Matter, and deceased Cuban dictator Fidel Castro.
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