The Kellogg Company, famous for its breakfast cereals, is giving far-left activists hundreds of millions of dollars to promote left-wing causes and projects, including “white privilege” and “structural racism.”
The company’s project to promote “coming to grips with racism” was touted at its “American Healing Conference.” The conference promised to “move the conversation from hope to possibility.”
In an article on its webpage, the W.K. Kellogg Foundation (WKKF), the activist NGO sponsored by the Kellogg Company, states that “racial privilege and structural inequities have influenced” America and are at the core of nearly everything the country has done.
“Since the birth of America, racial privilege and structural inequities have influenced the nation’s policies and social systems, from healthcare, education and child welfare to media, food consumption, justice and countless other facets of everyday life,” the foundation states. “In America, those who differ from the majority because of race, color, sexual orientation, religion, gender, weight and other characteristics face a deluge of outright discrimination and unconscious bias.”
#DumpKelloggs: Breakfast Brand Blacklists Breitbart, Declares Hate for 45,000,000 Readers
Kellogg Co. announced on Tuesday its decision to pull ads from conservative media giant Breitbart.com because its 45,000,000 monthly conservative readers are not “aligned with our values as a company.” In response, Breitbart News, one of the world’s top news publishers, has launched a #DumpKelloggs petition and called for a boycott of the ubiquitous food manufacturer.
The decision by Kellogg’s, which makes Pringles, Eggo waffles, as well as Special K and Frosted Flakes cereals, among others, will make virtually no revenue impact on Breitbart.com. It does, however, represent an escalation in the war by leftist companies like Target and Allstate against conservative customers whose values propelled Donald Trump into the White House.
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