“Our goal is to become at least 100 million users. It is an eighth of all who have climbed on social media. Only last month we managed to reach 18 million social media accounts according to a media survey that Meltwater news made for us. At Facebook, we are currently seven times the number of followers among the world’s all climate organizations. We are growing with 10,000 new global followers per day on Facebook.” — Ingmar Rentzhog interview with Miljö & Utveckling, October 15, 2018
We Don’t Have Time identifies itself as a movement and tech startup that is currently developing “the world’s largest social network for climate action”. The “movement” component was launched on April 22, 2018. The web platform is still in the progress of being built, but is to launch on April 22, 2019 (coinciding with Earth Day). “Through our platform, millions of members will unite to put pressure on leaders, politicians and corporations to act for the climate.” The start-up’s goal to rapidly achieve 100 million users has thus far attracted 435 investors (74.52% of the company’s shares) via the web platform FundedByMe.
The startup intends to offer partnerships, digital advertising and services related to climate change, sustainability and the growing green, circular economy to “a large audience of engaged consumers and ambassadors.”